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27 February 12020 is Independence Day in the Dominican
Republic. It’s also Ellen Terry’s birthday. I see in the news that the leader
of the team that developed the Graphics Interchange Format wants everybody to
pronounce the acronym GIF with a soft g (as in gin, ginger, or gibberish)
rather than a hard g (as in gift, give, girl, gill, gigawatt, gingko, gig,
etc.). I don’t know under what circumstances I would want to pronounce GIF, but
assuming that I did, I would definitely pronounce it with a hard g—both because
that’s the natural English pronunciation, and because the g in question stands
for “graphics”—which is not pronounced “jrafix.” Giff is hard to confuse with
any other English word, whereas Jiff sounds like a brand of peanut butter, or
like the word jiffy. If he wanted it pronounced with a j sound he should have
spelled it “JIF”. The acronym could then stand for Jraphics Interchange Format—something
that makes a lot more sense than pronouncing GIF jiff.
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